Strategic partnership with French retail giant Casino
[Kim Dae-ho, Director of the Global Economic Research Institute/Doctor of Economics] Amazon, the world’s largest online retailer, will enter the European market in earnest. Amazon entered the European market on the 30th by signing a strategic partnership contract with French casinos, one of Europe’s largest retailers.
On the same day, Amazon Gaga Casino officially announced a partnership between the two companies. According to the announcement, Amazon and Monofrix, a casino food division, will join forces to launch Prime Now services in Francois Paris and nearby regions. Prime Now is a high-speed service that delivers products ordered online within an hour. Amazon and Casino have decided to revolutionize the distribution industry by drastically reducing the delivery speed of items that require freshness, especially vegetables and fruits.
Amazon and Casino have also decided to join forces in establishing omni channels where consumers can search and purchase products through various channels such as offline, online, and mobile. Amazon is a global online distributor based in Seattle, Washington, U.S., and is the world’s largest online shopping brokerage. It is called Amazon.com, Inc. in English.
It was founded on July 6, 1994 by Jeff Bezos. Initially, it was an online bookstore, but since 1997, it has diversified its product line to VHS, DVD, music CDs, MP3, computer software, video games, electronics, clothing, furniture, food, toys, and more. It also produces and distributes e-books such as Kindle and Kindle Fire tablet computers. In addition to the United States, Amazon is available in Canada, amazon.ca in the United Kingdom, amazon.de in Germany, amazon.fr in Austria, amazon.fr in France, amazon.cn in China, amazon.cn in Japan, amazon.it in Italy, amazon.in in India, amazon.com.br in Spain, and amazon.com.mx in Mexico.
Below is a joint statement from Casino and Amazon
Amazon and Monoprix join forces to innovate on behalf of Prime Now customers
Amazon and Monoprix today announced they are joining forces to bring grocery items sourced from Monoprix to Prime Now service customers in Paris and its neighborhood this year. Grocery items sourced from Monoprix will be available in the Prime Now app and web site through a dedicated virtual store.
More than a banner, Monoprix is a brand with a unique positioning, notably providing a wide and innovative grocery offering, that is gourmet and creative. Thanks to this collaboration Amazon Prime Now customers will be able to access thousands of grocery items sourced from Monoprix: store brand (including Monoprix, Monoprix Gourmet, Monoprix Bio, La Beauté Monoprix), fresh products, exclusivities, etc.
Jean-Charles NAOURI — Chairman and CEO of Casino Group states:
« Thanks to this unique partnership between Amazon and Monoprix, Casino Group reinforces its omni channel distribution strategy and gets even closer to its customers and their needs. This commercial partnership is a new milestone in Casino Group strategy to innovate ever more for tomorrow’s urban commerce. »
Frédéric DUVAL — Country Manager, Amazon.fr underlines:
“«” This commercial partnership, which further enlarges Prime Now service selection, will enable Amazon Prime customers to benefit from ultra-fast deliveries for their Monoprix orders.“ »”
Régis SCULTZ — Monoflex Chairman added:
« Monoflex further differentiates and increases its unique position as an urban omni-channel leader. Monoflex will benefit from the most comprehensive food delivery service in Paris. »
All Prime members can immediately download the Prime Now app available on iOS and Android devices, or visit www.primenow.fr to locate their shipping zip code, place orders in real time, track their delivery status, or request a notification when services are available in your region.
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