Strategic partnership with French retail giant Casino
[Kim Dae-ho, Director of the Global Economic Research Institute/Doctor of Economics] Amazon, the world’s largest online retailer, will enter the European market in earnest. Amazon entered the European market on the 30th by signing a strategic partnership contract with French casinos, one of Europe’s largest retailers. On the same day, Amazon Gaga Casino officially announced a partnership between the two companies. According to the announcement, Amazon and Monofrix, a casino food division, will join forces to launch Prime Now services in Francois Paris and nearby regions. Prime Now is a high-speed service that delivers products ordered online within an hour. Amazon and Casino have decided to revolutionize the distribution industry by drastically reducing the delivery speed of items that require freshness, especially vegetables and fruits. Amazon and Casino have also decided to join forces in establishing omni channels where consumers can search and purchase products through variou...